Frequently Asked Questions

Yes, it's free. The catch: I need your honest testimony.

I'm validating whether this framework actually helps early-stage founders. I've proven it works for individuals through Adaptable Discipline, which now reaches 2,600+ readers monthly via Self Disciplined. Now I'm testing it at the organizational level.

You get: a full diagnostic, personalized realignment experiment, and direct access throughout the process. I get: honest feedback about what worked, what didn't, and testimony I can share (if it works).

No upsells. No hidden fees. Just empirical validation.

Good fit if you're:

• Pre-seed or seed stage – Small team, limited runway, high uncertainty
• Stuck or drifting – You know something's off but can't pinpoint what
• Willing to experiment – Ready to test whether fixing drift actually works
• Action-oriented – You'll act on what we discover, not just think about it
• Honest – You'll give real feedback, not just positive platitudes

Not a good fit if:

• You're looking for validation, not diagnosis
• You want someone to do the work for you
• You're in active crisis mode (e.g., co-founder conflict, about to run out of cash)
• You're not willing to provide honest testimony afterward

If you're unsure, just ask. We'll figure it out quickly.

About 4 weeks total.

Week 1: Diagnostic session – We talk through what's happening, where you're stuck, what contradictions exist.

Weeks 2-4: Realignment experiment – One focused change to test whether fixing the drift works. Concrete metrics. Clear next steps whether it succeeds or fails.

This isn't a months-long transformation program. It's a fast, focused experiment to see if this approach helps you.

Three things:

1. Be honest in the diagnostic – Tell me what's really happening, not the sanitized version
2. Run the experiment – Actually do the thing we agree to test (that's the whole point)
3. Give real feedback – Tell me what worked, what didn't, and whether this was useful

That's it. I'll handle the diagnosis, experiment design, and analysis.

We'll focus on whatever's causing the most drift.

Common patterns:

• You say "move fast" but everything takes forever (operations vs. stated values)
• You're "customer-first" but haven't talked to users in weeks (messaging vs. behavior)
• You and your co-founder can't align on decisions (internal contradictions)
• The team is busy but nothing ships (activity vs. progress)

After the diagnostic, we design a 4-week experiment targeting your biggest contradiction. Narrow focus. High impact. Fast feedback.

No. We'll figure it out together.

I'm not a domain expert in your business. I don't know your customers, market, or technical constraints better than you do.

What I bring: a diagnostic lens to spot contradictions you're too close to see, and a framework to test whether fixing them works.

You bring: deep understanding of your business and the willingness to experiment.

We collaborate. I don't prescribe.

That's useful data too.

If the experiment works: great, we've validated the approach and you have a path forward.

If it doesn't: we learn why. Maybe drift isn't your real problem. Maybe we targeted the wrong contradiction. Maybe the intervention needs adjustment.

Either way, you get clarity. That's the point of experiments.

However works best for you.

Typical structure:

• Week 1: One deep diagnostic session (1-2 hours)
• Weeks 2-4: Check-ins as needed (usually 2-3 short calls)
• End of week 4: Debrief session

Remote or in-person. Structured meetings or async updates. We'll adapt to what serves the experiment best.

Drift is when what you say contradicts what you do.

Examples:

• You say you're "customer-obsessed" but haven't talked to a user in months
• You value "speed" but take weeks to make simple decisions
• You preach "transparency" but leadership makes decisions behind closed doors
• You're "data-driven" until data disagrees with your gut

Drift isn't failure. It's normal. Every company drifts. The question is whether you catch it early or let it compound.

A framework for understanding how systems maintain or lose structural integrity.

Core idea: systems drift when parts stop reinforcing the same direction. This applies to code, individuals, and organizations.

I developed CDT for personal discipline systems, applied through Adaptable Discipline and shared via Self Disciplined (reaching 2,600+ monthly readers). Same principles apply to companies—just different scale.

You don't need to understand CDT to benefit from the diagnostic. It's the lens I use to spot contradictions. You just need to be willing to fix them.

You shouldn't. That's why it's an experiment.

I've proven this works for individuals (via Self Disciplined, reaching 2,600+ monthly readers). I've seen the pattern in distributed systems (Amazon, Shopify, Cash App). I've watched drift kill early-stage companies as an investor.

But I haven't validated it systematically with founders yet. That's what the pilot is for.

If it works: great. If it doesn't: we both learn why. No risk to you except 4 weeks of time.

Depends on the results.

If it works and you want to continue: we'll figure out what that looks like (probably paid at that point, since the framework will be validated).

If it works but you're good: great, you got value and I got validation.

If it doesn't work: we part ways with mutual learning.

No long-term commitment. No lock-in. Just an honest 4-week experiment.

Ask me directly.

If you're wondering whether this fits your situation, whether drift is your real problem, or you just want to talk through what you're dealing with—reach out. No sales pitch. Just clarity.